Alkalife has announced that Steven C. Souders will join the Alkalife team as national sales manager. Within this role, Souders will manage daily sales while overseeing Alkalife’s growing broker network. He will also use his extensive experience to further develop distribution strategies as Alkalife expands production and enters new markets.
Alkalife is the developer of the original and only patented pH booster drops. Earlier this year, Alkalife introduced Alkalife TEN water, a premium alkaline spring water with a 10 pH, the highest available in the marketplace.
Souders brings extensive experience in the selling and marketing of both natural supplements and functional water brands to North American markets. Prior to joining Alkalife, he was national sales manager for Aquation, a xylitol-enhanced bottled water brand. There he helped navigate the brand from being a new beverage startup all the way through the process of achieving success at the distribution and retail level. Previously, Souders was also national sales manager for Iceland Spring water and Buried Treasure Liquid Supplements.
“I am very excited to be joining the Alkalife team with its impressive history and portfolio of products focused on alkaline health,” said Souders. “I am looking forward to working with our sales teams, distribution partners and retailers to continue Alkalife’s growing success.”
“We are truly pleased and very excited to have Steven join the Alkalife team,” said Jose Fernandez, chief executive officer at Alkalife. “Our company is poised to solidify its position as a leader in the industry, and his vast experience will be a huge boost to Alkalife’s sales efforts. Having Steven join our team will bring us one step closer to our goal of becoming the number one alkaline brand.”